What’s the deal?

It’s summer, but the summer we all dreamed of feels like it has been cancelled. We all need a light at the end of the tunnel and the optimism to keep going.

Good news. We can tackle this global crisis. But, to do that, we need to work together as one global team. That’s because the only way to beat COVID-19 successfully is to tackle it everywhere in the world at once. Summer Will Come is designed to remind us that together we can do this, and to help all of us play our part.

The plan is simple. Through a range of Summer Will Come branded and limited edition products, we’ll be donating 100% of our profits to the COVID-19 Solidarity Response Fund for WHO-powered by the United Nations Foundation. A fund focused on ensuring that every country in the world, especially the most vulnerable have the resources they need to tackle COVID-19.


Every T-shirt is an act of kindness. Every time someone buys a T-shirt, they make a donation to help those who need it the most. Every time someone wears a T-shirt, they spread our message of hope to their friends and family in real life and across digital screens. The more of us involved, the more support we can give to WHO and the closer we will be to a global solution.

Use those daydreams of hanging out with friends and family on the beach as motivation.